Finally, Google Plus was created right after as a replacement. Sadly, it is going to be shut down soon as well. Google Plus is a social network launched in June by, well… Google. The company created it with the purpose of becoming a better social media available for users. At first, the shutdown was planned for August Then they brought it forward to April In reality, the company has already started the shutdown process at the end of January.
So, if you have experienced failures already now you know why. But, the question is, what happened? The main reason for the shutdown, according to Google, is the very low usage and lack of consumer engagement. As much as 90 percent of Google Plus user sessions are less than 5 seconds. But there is another reason behind this, a much more important one. The company found out about the issue in March and they claim they immediately patched it. However, the issue became public only in October , after the Wall Street Journal exposed the truth in an article of their own.
In their defense, Google stated that they kept this a secret out of fear for regulatory pressure and reputation damage. Up to Also, they state that they found no evidence about misused profile data. In hindsight, the cover-up probably harmed the brand much more than the bug itself, as it triggered significant transparency concerns. Right, so Google Plus lacks user engagement, and it raised many eyebrows with the security issues and improper problem handling manners.
But why did the company move the deadline from August to April ? Well, around 2 months after the first announcement, Google publishes another blog post. This time, however, the security breach was much more alarming. To be more precise, approximately Two security breaches of this magnitude are highly disturbing, especially when it comes to a tech giant like Google. So, the shutdown of Google Plus services seems reasonable.
Aside from this, the company has also announced new privacy adjustments:. As the company has already started the shutdown at the end of January, some of the changes are already put in motion. So, how this whole process will affect you? So how will you be able to sign-in in all those sites and apps, you ask? Well, on some websites the company is going to replace the button with a normal Google sign-in button.
If you are using Google Plus for user verification, Google recommends migrating to the normal Google Sign-in authentication system. In general, if you are a Google Plus user, you should make sure to download and save all your content before the 2nd of April. As after that date, Google is going to delete all the data. But the service has the potential to be more than just another social media platform.
Which is why Google is keeping the platform alive for their enterprise users. Set up your page, share relevant content from your company, and connect with clients, prospects, and strategic partners. You never know who might prefer Google Plus as their social network of choice odd as that may be in So what is Google Plus? Google Plus is a lot of things, but the relevant piece for your business is that the platform is another way to connect, and one that ultimately feeds into your organic search efforts nicely.
Social Media Marketing. What is Google Plus? Three reasons to use Google Plus 1. Optimized business listings The Google My Business dashboard is where you build out your business page on Google. Liked this post?
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